Jenkins

25Oct09

Convergence is aobut people interacting with media, not technology – Intro
Old and new industries are still trying to adjust to each others methods 9
Content can go through different channels 11

Old media dont disappear, just adjust to the new 14

Media change is not technology change. 15
Lives occur on multiple platforms 17
Convergence is top-down and bottom-up 18
Convergence/collective intelligence/participation are Jenkins’ focus 22

Collective intelligence is the ability of virtual communities to leverage the combined expertise of its members. 27
Knowledge culture no one knows everything, everyone knows something 27
Knowledge communites are essential to the task of restoring democratic citizenship (community developers use the same concept when trying to rebuild communities) 29
Democratic knowledge construction 29
Logic of spoiling 36
Spoiling is adversarial 44
American Idol “first convergence killer app” 58
Affective economies 61 understanding emotion behind consumer decision making 62
Advertising w/contetn providers should focus less on content than who, where and why 68
Brands connect through emotion and through a variety of channels 70
Brand communities online intensifies connections 79
Gossip – shared secrets – social ties 84
Networks build upon synergies within entertainment programs – morning shows, chatrooms, (TWOP etc) 86
Integration of adv and content causes sponsors to become dependent on the clarity of process/integrity 89-90
the audience examines the product to find evidence of sponsor interference 90
Transmedia storytelling across multiple platforms 97
Transmedia franchises work to attract multiple constituencies by pitching the content somewhat differently for each media 98
Hidden messages to find cause the audience to delve more deeply..; 102 (easily overdone and can backfire)
Extended storytelling has economic motives 109

Filed under: Uncategorized   |  Leave a Comment